About Us

It pains me physically to see woman victimized, rendered pathetic by fashion.

We are a Nigerian-based luxury perfume retail brand focused on selling designer, niche, and Arabian-inspired scents for both men and women. We provide a curated selection of high-end fragrances sourced from international and regional partners.
Awkwardness gives me great comfort. I’ve never been cool, but I’ve felt cool. I’ve been in the
cool place, but I wasn’t really cool – I was trying to pass for hip or cool.

A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.

VISION STATEMENT

To be the most alluring destination for luxury and niche fragrances in Africa — where every scent evokes elegance, emotion, and individuality.

MISSION STATEMENT

Our mission is to make the world of fine fragrance accessible, memorable, and meaningful — delivering every bottle with grace, authenticity, and a touch of magic.

CORE VALUES

Allure: We believe in the power of fragrance to captivate, enchant, and leave a lasting impression.


Authenticity: We stock only original, high-quality fragrances — every scent is a true expression of artistry.


Elegance: We embody timeless grace in every product, interaction, and experience.


Inclusivity: Our scents are for everyone — we celebrate individuality, diversity, and the fluid beauty of fragrance.


Connection: We value the emotional and cultural bonds that fragrances create — across time, space, and identity.

Happy Customers

People love our products and 70% our customers are returned customers.